60 Second Ideas

60 Second Ideas - Last Night's Tele-Conference Replay - Imagination to Profit

For those of you who missed last night's tele-conference on how to brainstorm truly original moneymaking ideas with passion and imagination and Walt Disney's Secret, You missed a good one. We gave away hundreds of dollars in prizes complements of Ace Hardware to help them promote their Dream Ace contest where they are giving away a fully stocked Ace Hardware Franchise to one lucky entrepreneur. While we believe the all the prizes from last night's call are gone, you can still enter the Dream Ace contest free for the next several hours. The entry deadline is 12:00PM tonight, January 31st so you will have to hurry. Go to www.dreamacehardware.com. Thanks to Ed Forteau at http://successrainmaker.com  for putting this tele-conference together at the last minute.

To listen to last night's tele-conference replay, click the play button below

To Receive a free copy of the mini ebook, Imagination to Profit discussed on last night's tele-conference, fill out the form below.

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60 Second Ideas Podcast - How to Make Money from Funny News Stories

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Like the multitude of Pluto T-shirt and Bumper Stickers that popped up virtually overnight last fall, when Pluto was downgraded to a dwarf planet last, Sarah Lefton, founder of Jewish Fashion Conspiracy   She set up a website and sent out press releases to major media outlets and low and behold Sarah's funny T-Shirt got picked up by CNN and Fox News - exploding her sales at $24.00 per t-shirt.  She also added a little political activism and more humor to the equation. "And 20% of proceeds will benefit the California Democratic Party, which as you may have noticed, could use the help," the Sacramento Girlie Men Web site read. The website is no longer active because topical protects have a short shelf life.

Capitalizing on topical feelings, trends, fads, or slogans like Sacramento Girlie Men or Pluto that can evoke emotion in a humorous and tasteful fashion is an excellent way to earn some quick cash – just remember that fun products like this will fad fast as the subject fades from the headlines.

I am a great admirer of Walt Disney who knew that if he could get people to smile, a Magic Moment for that person had been created. Sarah Lefton through her Jewish Fashion Conspiracy business and her other short term sites like Sacramento Girlie Men makes people smile. If you have an existing small business think of what you can do to add a happy twist to make your customers smile. If you are just ready to launch your company or in the process of formulating and refining your business idea do the same thing and you will be ahead of the game.

The bottom line: Magic Moments equals Profits.

In our next 60 Second Ideas Episode, you will hear from the San Fransicio Funny Girl, Sarah Lefton herself. As Always, You can hear it all and subscribe to this podcast at 60secondideas.com and of course through Itunes.

Download 60 Second Ideas Podcast - How to Make Money from Funny News Stories

Pluto Downgraded to Dwarf Planet, Disney Responds - What We Can Learn

Disney had some fun with the news this week that the planet Pluto (and namesake of one of Disney's most beloved characters) was not a real planet at all - just a dwarf planet.

Here's The Disney Press Release...
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24 August 2006

    Despite Planetary Downgrade, Pluto Is Still Disney’s ‘Dog Star’

    BURBANK, CALIF (Thursday, August 24, 2006) – In reaction to news today that Pluto was demoted to the status of “dwarf planet,” the Seven Dwarfs issued their own short statement:

    “Although we think it's DOPEY that Pluto has been downgraded to a dwarf planet, which has made  some people GRUMPY and others just SLEEPY, we are not BASHFUL in saying we would be HAPPY if Disney's Pluto would join us as an 8th dwarf. We think this is just what the DOC ordered and is nothing to SNEEZE at.”

    As Mickey Mouse’s faithful companion, Pluto made his debut in 1930 – the same year that scientists discovered what they believed was a ninth planet.

    Said a white-gloved, yellow-shoed source close to Disney’s top dog, “I think the whole thing is goofy. Pluto has never been interested in astronomy before, other than maybe an occasional howl at the moon.”

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Not that Disney needs more publicity, but this press release will likely be picked up by media from around the world.

Why?

- It's newsworthy - the Pluto Downgrade was announced just this week.
- It's Fun - It makes people smile and the media is always looking for feel good stories in spite of what it looks like sometimes.

Disney watched for something in the news, and took the opportunity to make it a fun press release   that related to their business. That is very smart. As small business owners or home based business owners we can learn from Disney and do the same thing.

By the way, if you are not using press releases as a part of your marketing strategy, you are missing one of the most effective low or no cost ways of promoting your business. The Internet has made it a whole new ball game. To learn how to get a top Google News Ranking every time you issue a press release and achieve hundreds to thousands of incoming links to your website, take a look at our special report ebook, The Power Press Marketing Strategy.

Note: Monday, we release our 60 Second Ideas 2nd Quarter 2006 Top 10 Small Business Blogs Video Post.