Here is a perfect example of taking a popular idea and tweaking it for a niche market. Everyone has heard of the social networking site, My Space. My Space and similar sites for the Generation X crowd have proven that they are far more than a fad. Indeed social networking has evolved beyond hooking up to consumers seeking online connections that land them jobs, find them stuff and keep them entertained. In short, social networking is about marketing too and smart marketers are taking notice.
Well now comes Eons.com - a My Space style social networking site for boomers and matures. Developed by the founder of Monster.com, the site even include a death alert, so members know when online buds have moved on to that space in the great beyond.
Well now comes Eons.com - a My Space style social networking site for boomers and matures. Developed by the founder of Monster.com, the site even include a death alert, so members know when online buds have moved on to that space in the great beyond.
According to Eons.com
- A whopping 70% of all new Eons members are between the ages of 50 and 60 years old.
- 45% of new Eons members are women.
- New Eons members are most likely to be from: California, Massachusetts, Alabama, Florida & Illinois.
Eons.com shows us that the possibilities are endless for taking good ideas to new niche markets and as for marketing in general to boomers, Eons makes it a whole new ball game.
Note: We are just a few days away from releasing our Top 10 Small Business Blogs for the 2nd Quarter of 2006. Stay Tuned!
