Sarah Lefton's funny mind set and her Jewish pride led her to a profitable home based business. As the marketing director for a Jewish summer camp at Yosemite National Park, Lefton discovered a little doctoring of the word Yosemite would create "Yo Semite". Amused, she silk screened the term on a few T-shirts for herself. Wearing her clever Yo Semite T-shirts around the streets of San Francisco, Sarah was continually approached by people wanting to know where they could get one. Two days later, she had taken orders for 36 shirts and her Internet based business, Jewish Fashion Conspiracy was born.
With the success of the Yo Semite shirts, Lefton has now added additional designs to her product line. Always fun, and sometimes racy, the goal is to create a sense of cultural identify and pride among 20 to 30 something Jews. The Chanukah panties are a huge hit and promote Jewish sex appeal. An avid baseball fan, Lefton also has designed a "Jews for Jeter" shirt to honor the New York Yankee's star Derek Jeter. Lefton's designs are a way to have fun and be Jewish at the same time. Lefton's clever idea has received media attention from a variety of Jewish publications and Time Magazine.
In our next 60 Second Ideas Episode, you will hear about how Sarah’s quick wit earned her some quick cash just be paying attention to the news…and we will do a third where you will hear from the San Fransicio Funny Girl, Sarah Lefton herself. You can hear it all and subscribe to this podcast at 60secondideas.com and of course through Itunes.
http://www.grain.hu/eso.htm
RAINMAKER
Posted by: Bíró Zoltán www.grain.hu | August 01, 2007 at 07:19 AM
Money making ideas are always buzzing around in my head and im yet to make my millions ;)
Posted by: Andrew | December 11, 2007 at 05:54 PM
Blogs and use adesnse is a good money spinner if you hit the right subject got my 1st cheque from google today for £70.76 :)
Posted by: Jack | December 11, 2007 at 05:55 PM
That's an awesome success story. I sure wish I were clever like that. Yo Semite hehehehe. That's great!
Posted by: OnlineSurveyJobs | October 01, 2010 at 10:10 AM
Interesting post, I haven't come across your site and I am sure I will be back.
Posted by: Apparel PLM | June 16, 2011 at 11:33 PM