60 Second Ideas

60 Second Ideas - Water Cooler Money

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We have done 60 second ideas on carvertising and bikevertising, but what the heck is coolertising and how can it make you money?

That's right...now we have coolertising.

AquaCell Media places ads on their free water coolers in 1,400 retail locations, including chains CVS and Kmart. Advertisers include Dove and CBS Television to create buzz about shows like "Out of Practice" and "Courting Alex."

Is there an opportunity for the small guys and gals here? You bet. Think local. Start with a cooler or two and obtain a couple of local advertisers. What local business would turn down a free water cooler and how many local companies would not want to get their message in front of plenty of thirsty locals?

Run with this idea and you just might be drinking some cool cash.

With all of the clutter of traditional advertising consumers and advertisers will appreciate creative ways to engage each other and coolertising is an intriguing way to do just that.

Today's Show Links
http://www.aquacell.com/
60 Second Ideas - Cycling for Dollars

QuickTime/Itunes: Download 60 Second Idea Water Cooler Cash.mp4

60 Second Ideas - Hope and Remembrance

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Today’s idea, Hope and Remembrance is not a new movie but is an excellent example of how tragedy can often turn into something awesome.

After the loss of her sister in law’s father and unable to find a gift that expressed her feelings, Renee Woods sketched a teardrop shaped pendant with a forget-me-not flower embedded in the design. She then had the pendant manufactured and penned a verse to go along with it.  A few months later, The Comfort Company was born. Today, this mother of 4 young daughters is providing hope, comfort and remembrance for those who are grieving through a variety of unique products as a living tribute to their loved ones.

Creating a product or products around a community in need or want of something is the epitome of niche marketing. Do that and you are on the right track or should I say money track.

Renee Woods is filling an unmet need by lifting the spirits of those that are grieving. Showing us all that new ideas are all around. All you have to do it look, listen, think, and act.

Today's Show Links:
http://www.thecomfortcompany.net

QuickTime/ITunes Show Download Link:
Download 60secondideahopeandrem03242006.mp4

60 Second Ideas - Red Hot Learning

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Download 60SecondIdeaRedHotLearning03212006.mp4

Today’s Show Links
http://www.redhotsburlesque.com/

What does bumping, grinding and burlesque have to do with a good small business idea?

Should you Bump first or Grind? What's the difference between a Shake and a Shimmy? And just how do you get those tassels to twirl? Three New York City women in a show called Red Hot Burlesque will teach you to be that sultry burlesque babe you always wanted to be at their, what else, School of Shimmy. It is the only school where you can get a Phd in Take It Off-ology. Classes range from the two hour burlesque 101 at $35 or the 4 hour diva for a day $60.00.

You don't have to take it off or dance to see the point here. Everyone has an expertise on something. Why not start a class on what you are passionate about? Whatever that is, make your class unique, fun and interesting and you will be bumping and grinding in money.

Links:
http://www.redhotsburlesque.com/ 

60 Second Ideas - How to get a Top 10 Google News Search Engine Ranking for Little Money or Even Free

Just Released!
From the Producers of 60 Second Ideas

For Immediate Release

From the desk of:
M Brooks & Michael Donahue

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We have discovered a Powerful Marketing Strategy that can Get You A Top 10 Google News Search Engine Ranking and bring Thousand of Incoming Links to Your Web Site effortlessly for little money or even FREE... and we would like to share it with You.

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60 Second Ideas - Turn Your Neighborhood Into A Fashion Statement

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Today's Show Links:
http://www.neighborhoodies.com/

  We like simple ideas that can instantly be turned into a potentially lucrative local business or even a worldwide enterprise. Check out Brooklyn-based Neighborhoodies, capitalizing on the dual trends of customization and community by selling cool, hi quality hooded sweatshirts emblazoned with hand sewn names of one's very own, very narrowly defined neighborhood. Big cities have always been about neighborhoods or even specific streets, so a Brooklyn Heights t-shirt says more than 'I Love NY'!

Launched just over three years ago, the company now boasts more than 35 employees, features in major publications like Newsweek and USA TODAY, and even real-world stores in Manhattan's South Street Seaport and in Los Angeles. They've also added T-shirts, undies, kids' wear, mail bags and even creative pet wear.     Neighborhoodies takes the always popular college sweatshirt to a whole new level. 

  

Which brings us to the very exciting opportunities that this small business idea has to offer entrepreneurs: there are literally thousands and thousands of city neighborhoods around the world, and strongly identifying with your 'hood' is by no means exclusively a New York thing.

For example here in Boise, Idaho, we are not exactly a big city, but someone could easily create sweatshirts like Boise Bencher, Eagleite, or Meridian Maiden....the possibilities are endless for virtually every city, big or small.

   Now it’s everyone’s turn to make their neighborhood the next big thing. It seems that every neighborhood worth its coolshould havea t-shirt or sweatshirt to match. Why not bring hip and cool to neighborhoods in your town? You can easily turn neighborhoods in your community into a fashion statement. In short, this idea is wide open to capture your own local market or even to quickly grab a portion of a national or worldwide market. See also 60 Second Ideas - Gimme a 'T' - Online.

Links
http://neighborhoodies.com

60 Second Ideas - Digital I Do

Today's Show Links:
http://www.702wedding.com/liveweddings/index.asp?CHAPEL=1
http://feedyoursoul.biz

Thousands of couples run to Las Vegas to get hitched every year by Elvis or whomever just to escape all the hassle of putting together the event, but how about asking a million or so close friends to share the magical moment in the city of lights with you?

No need for a travel agent, just an Internet connection. Many Las Vegas Chapels now offer live webcam broadcasts of weddings, so friends, family and embarrassing Uncle Joe can be there, well without really being there.

Remember, Mya Jacobson's cookie company (http://feedyoursoul.biz)? Mya could easily set up a live webcam where egger customers could watch the mouthwatering cookies being made and making them even more egger to order.

Digital technology is hitting the 70 billion bridal industry in other creative ways as well.

Dane and Nancy Bryant met through the Internet so it was likely destiny that the couple launched a business linking technology and matrimony. For their wedding, Dane, a web designer by trade, created CD wedding invitations for their guests. The CD’s included photos of the couple, a 2 minute video of the couple asking the guests to attend, and directions to the ceremony and reception.

Some of their guests liked the unique Invitation CD’s so much, that they offered to sell them for the couple if they ever decided to go into business with the idea.  They did, and Elegant Invites (http://www.elegantinvites.net) was born. The Bryants are producing a 6 figure income with 10 to 15 new clients per month, paying between $400 and $600 for the basic Elegant Invites CD package. Not to shabby.

With off the self software now readily available and affordable, this idea could easily be tweaked and duplicated with your own creative talents. 

60 Second Ideas - Make An E-Fortune As a Feeder Company

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Today's Show Links
http://dating-profile.com

What do a drop-off shop for online auctions, a photographer specializing in flattering snaps for dating sites, and creative writers have in common? They're all part of an ongoing surge in Feeder Businesses; small, sometimes tiny, new businesses and services that feed off of much larger companies like eBay or Match.com.

Feeder Businesses create a win-win situation: they make it easier for consumers and businesses to use a key service that, thanks to its popularity, reach and depth, has become so sophisticated that getting the most out of the service requires help from specialists.

Feeder businesses have been around forever, but the trend is picking up speed due to the growth of online companies and the dotcom crash becoming a distant memory. Innovative new products and services are popping up faster than ever before! Now, even the most specialized of specialized Feeder Businesses will now find a sizable local or global consumer audience.

Ponder these examples of some of the latest Feeder Businesses out there, and get inspired to dream up some new businesses of your own:

Take Online Dating and consider this data, from a Match.com survey: "The first mistake people make with online dating is rushing through their profile. And it shows. In a survey of more than 5,000 online dating members asking about the most common profile mistakes, 51% complained about profiles with poor spelling or grammar, 23% complained about singles referencing their ex's in profiles and 23% complained about the photos posted with profiles."

Enter Feeder Businesses like http://dating-profile.com which edits customers' ads to attract more potential dates. Dating-profile.com is the brainchild of John Gandhi and based on his own personal experiences (and mistakes!) in the world of online dating. John says most ads need a "tweak", that people do not write their ads very well, write irrelevant or useless things, or worse - leave out the important stuff. Believing he could help people vastly improve their response rates, he founded dating-profile.com. According to John, a good profile should be well-balanced in the information; include some specifics to generate interest, and be genuine to avoid disappointment, after the first real date and many people need help to do it right. John will review your profile for $39 or write it for you for $79.

Imaginative and entrepreneurial writers can easily get in the game here. Start-up costs are low and all you need is a website, a few Google ads, and a catchy way with words.

Photographers out there should take a look at http://singleshots.com which does photo sessions in New York from $225.

And then there is Almighty Ebay: selling on eBay these days is quite an endeavor (feedback ratings, product descriptions, price strategies, PayPal accounts!), Many who like the idea of selling on ebay but not the time commitment are turning to companies like AuctionDrop, i-SoldIt, AuctionWagon, and Quikdrop.com which allow consumers and businesses to drop off items they want to auction. These services evaluate the goods, take professional photographs, and prepare an attractive, detailed listing on eBay. They'll then track the auction, answer questions from prospective buyers, and process payment when the auction closes. Once an item has been sold, they'll ship it to the winner, and send their customer a check minus the company's commission, which ranges from 20 to 40% of the final selling price. Items that don't sell are returned.

These examples are just the tip of the iceberg. The Creative Online Revolution is developing and growing with supersonic speed and an equally big increase in accompanying Feeder Businesses. Could you or your clients 'feed off' successful new businesses in an unexpected way? Give it some thought and you could have your own e-Fortune.

60 Second Ideas - Feed Your Soul

 

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Today's Show Links:
http://feedyoursoul.biz

Working as a trader on the American Stock Exchange, while attending law school in the evenings, She began to realize her life was not her own. She turned 30 and found herself searching for a sense of fulfillment like so many others that are drawn to start their own businesses. What could she do that would capture her essence, what would make her feel alive? What would feed her soul?

How about a cookie company...No she is not Debbie Fields, she is Hoboken, New Jersey's Mya Jacobson. But, what could Mya do differently to stand out other than make extraordinary cookies. Well, she started her company with three core ideas

Truly delicious fattening cookies, as cookies were intended to be!

Inspirational words, because the right words can change someone’s world

A means to give to those with less, because it can make a difference.

 

Ms. Jacobson is not only feeding your stomach, but feeding your soul and hers at the same time by living her dream. Indeed that is the name of her company, "Feed Your Soul" You can find it at http://feedyoursoul.biz. Overhead is low, because for now, Mya sells her scrumptous cookies wholesale and over the Internet only.

 

Making and selling cookies is not new. Cookie companies are, well a dime a dozen. The point is this, your idea does not have to be new, elaborate, or earth shattering. It should be something that feeds your own soul, however. Mya Jacobson loves to make cookies, has an interest in how terrific quotes and philosophies of great thinkers can change lives, and a strong desire to give back to those less fortunate. The result is Feed Your Soul - a company with a not so new product combined with a highly innovative and creative twist.

 

What do you love....what feeds your soul? As Mya shows us, it really can be something as simple as making delicious cookies. Then brainstorm ideas that will give your product or service something extra special, different, or fun.

 

Do this, and you will be smelling the sweet aroma of success.

Links:
http://feedyoursoul.biz

60 Second Ideas - Be A Bag

Links
http://beabag.com 

What do you get when you combine the sizzling trend of personalization with vanity, exclusivity and style?....one very profitable venture indeed.

Be a Bag was born in 2001 as a 3 month charitable promotion by well known British Handbag Designer, Anya Hindmarch with a portion of profits going to Breast Cancer Research.Links
http://beabag.com

The 'Be a Bag' campaign offered customers the opportunity to have their own photographs transposed onto one of Hindmarch's stylish and rather pricey handbags for the first time. For the launch of the campaign, 100 celebrities were invited to provide a favorite photograph, each of which was then turned into a personalized bag.

The idea was an immediate and sensational success with customers and the media worldwide. Hindmarch extended the concept to be a permanent part of her business. Be a Bag now offers 12 unique styles and is bagging a ton of cash.

In her own words, Anya says "whatever cherished image you wish to Be a Bag, you can expect a gorgeous, memorable and above all, fun accessory. Be a Bag is offered in Hindmarch's stores and of course on the Internet.

 

Be a Bag should provide crafty entrepreneurs and fashion designers with plenty of inspiration.

As Andy Warhol predicted with "15 minutes of fame", hundreds of millions of individuals are craving having a character in a novel named after them, or adorning their car with personalized license plates, consumers want their names and images out there, not to mention that of their family members.

Just think of all the moms out there who love to put their child's photos and names in all sorts of things. All you have to do to validate this trend is go into any mall and observe all the kiosks selling items such as personalized children's books, mug, t-shirts and the like. This is where customization meets vanity to form a highly personal one of a kind product - catering to the obsession of ordinary citizens wanting ‘something’ lasting about them or their loved ones in print, audio or imagery. As Be a Bag demonstrates their is plenty of room for new ideas from creative entrepreneurs to capitalize on the personalization trend.

Here's an idea - how about personalized lunch boxes? Have mom's send in photos of their children with Shamu, Mickey Mouse or whatever and transfer the images to lunch boxes. Not only will little Johnny never bring home the wrong lunch box again, but years later, mom can embarrass him by showing the old personalized lunch box to his new wife.