We have done 60 second ideas on carvertising and bikevertising, but what the heck is coolertising and how can it make you money?
That's right...now we have coolertising.
AquaCell Media places ads on their free water coolers in 1,400 retail locations, including chains CVS and Kmart. Advertisers include Dove and CBS Television to create buzz about shows like "Out of Practice" and "Courting Alex."
Is there an opportunity for the small guys and gals here? You bet. Think local. Start with a cooler or two and obtain a couple of local advertisers. What local business would turn down a free water cooler and how many local companies would not want to get their message in front of plenty of thirsty locals?
Run with this idea and you just might be drinking some cool cash.
With all of the clutter of traditional advertising consumers and advertisers will appreciate creative ways to engage each other and coolertising is an intriguing way to do just that.
QuickTime/Itunes: Download 60 Second Idea Water Cooler Cash.mp4