A Funny Girl and Magic Moments

In my last post relating to Disney having some fun with a cute press release on astronomers declaring Pluto to no longe be a planet reminded me of San Francisco funny girl Sarah Lefton, founder of Jewish Fashion Conspiracy.

Sarah Lefton's funny mind set and her Jewish pride led her to a profitable business. As the marketing director for a Jewish summer camp at Yosemite National Park, Lefton discovered a little doctoring of the word Yosemite would create "Yo Semite".  Amused, she silk screened the term on a few T-shirts for herself. Wearing her clever Yo Semite T-shirts around the streets of San Francisco, Sarah was continually approached by people wanting to know where they could get one. Two days later, she had taken orders for 36 shirts and Jewish Fashion Conspiracy was born.

With the success of the Yo Semite shirts, Lefton has now added additional designs to her product line. Always fun, and sometimes racy, the goal is to create a sense of cultural identify and pride among 20 to 30 something Jews.  The Chanukah panties are a huge hit and promote Jewish sex appeal. An avid baseball fan, Lefton also has designed a "Jews for Jeter" shirt to honor the New York Yankee's star Derek Jeter. Lefton's designs are a way to have fun and be Jewish at the same time. Lefton's clever idea has received media attention from a variety of Jewish publications and Time Magazine.

Like the multitude of Pluto T-shirt, Bumper Stickers and Magnet site that popped up virtually  overnight this week, Sarah Lefton's sense of humor also made her some fast cash simply by following the news and seeing an opportunity when California Republican Governor Arnold Schwarzenegger called the state's Democratic Leadership Team "girlie men" for stonewalling on the state budget. Popularized in a Schwarzenegger-inspired Saturday Live skit about a pair of fitness gurus, the governor's use of the term "girlie men" amused many and angered state legislators, gays and women's groups.

Lefton acted quickly and designed a T-shirt with the slogan "Sacramento Girlie Men."  She set up a website and sent out press releases to major media outlets and low and behold Sarah's funny T-Shirt got picked up by the likes of CNN and Fox News - exploding her sales at $24.00 per t-shirt.  She also added a little political activism and more humor to the equation. "And 20% of proceeds will benefit the California Democratic Party, which as you may have noticed, could use the help," the Sacramento Girlie Men Web site read. The website is no longer active because topical protects have a short shelf life.

Capitalizing on topical feelings, trends, fads, or slogans like Sacramento Girlie Men or Pluto that can evoke emotion in a humorous and tasteful fashion is an excellent

I am a great admirer of Walt Disney who knew that if he could get people to smile, a Magic Moment for that person had been created.

Like Walt Disney did in his day and the Walt Disney Company contiunes to do today, Sarah Lefton through her Jewish Fashion Conspiracy business and her other short term sites like Sacramento Girlie Men makes people smile.

If you have an existing small business or home based business think of what you can do to add a happy twist and make your customers smile. If you are just ready to launch your company or in the process of formulating and refining your business idea do the same thing and you will be ahead of the game.

The bottom line: Magic Moments equals Profits.

way to make some extra short term cash (until the trend, fad, or situation fades) and perhaps support your cause at the same time.

You will be able to read more about Sarah Lefton and hear from her directly in my upcoming book, Profit by Imagination. To get a 25% discount when the book is released and a free bonus special report right now on how to get a Top 10 Google News Ranking, click here. You can read a couple of sample chapters from the Profit By Imagination book by clicking on the following links: It's Magic, The "Eyes" Have It.