60 Second Ideas - Baby Boomers in Business

In February of 2006 we did a 60 Second Ideas video entitled Boomer Basics talking about the opportunities and pitfalls of marketing to baby boomers.

Did you know, however, that boomers and even seniors are not only buying products and services important to them, but starting their own businesses in big numbers too? For the past 10 years - adults ages 55 to 64 have been the group most likely to start a new business according to a a study released in May by the Ewing Marion Kauffman Foundation. Indeed, Harlan Sanders started Kentucky Fried Chicken at 65; Lee Iacocca is introducing a line of electric-powered bicycles at 75. Dr. Robert Ross is a commodities broker, founder of Ross University School of Medicine, and the Ross School of Veterinary Medicine, still in the limelight at 87. Just goes to show you are never to old to reach for the stars and achieve your dreams.

Note: We are taking a week or two off from our regular weekly 60 Second Idea Videos to get ready to release our 3rd Quarter Top 10 Small Business Blogs. The 60 Second Ideas Top 10 small Business Blogs is one of our most popular features. If you have a suggestion for a top 10 small business blog that we should consider, please email us at topblog@60secondideas.com.

Comments

[Rhea]

Very cool, hearing about the folks who started businesses late in life. Especially the KFC guy. He always looked so old in the logo, so I guess it was accurate.

[thebizofknowledge]

I stumbled upon this site as I was in the process of doing some online research. As a Baby Boomer I'm not surprised but I was surprised at the seniors (not me!) who create their own business/inventions.

[John]

You can offer practically any kind of service using the internet. You just have to make sure there is a market for it and that you can actually fulfill job orders. Some of the most common internet jobs involve clerical jobs such data entry, performing tasks as a virtual assistant, web development, word processing, telemarketing, book keeping and others. You can work as a copy writer, be a sales representative or even become a pro-blogger. You can set up a business that targets clients in your own town or people halfway around the globe.

Thanks, John http://www.thejohnbeck.tv http://www.usfreeads.com/922827-cls.html

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